We live in a changing world where AI is popping up everywhere; It’s helping people write emails, edit photos, and even mimic human voices. While we can see the appeal in some areas, we want to be absolutely clear about one thing: we will never use AI to give feedback on your photography coursework.
And here’s why.
1. Photography is Personal, Your Feedback Should Be Too
Photography is an art form. It’s an expression of your creativity, your ideas, and how you see the world. No two images are ever exactly the same, and no two students are either.
When we look at your work, we don’t just check off a list of technical boxes. We take into account your intent, your style, and your progress. That level of nuance isn’t something AI can grasp with any human ability. Feedback should be human because your work is human.
2. AI Can’t “Feel” an Image
Sometimes a photo might be technically imperfect, but emotionally powerful. Maybe the lighting wasn’t ideal, but the moment you captured was real, moving, and unforgettable. We’ve all seen the work of Cartier-Bresson, for example. His imagery was about human moments, not technical perfection.
AI doesn’t get goosebumps. It doesn’t feel nostalgic, tense, joyful, or see beauty. However, A real tutor can see beyond technicalities, appreciate the emotion or storytelling in your photo, and guide you accordingly.
3. Real Tutors Spot Your Potential, Not Just Problems
AI is trained to analyse patterns and data. It might tell you your image is overexposed or lacks sharpness, but that’s often just what’s on the surface. A professional tutor can look at your photograph and see where your potential lies.
Our Tutors will help you develop your own style, build on your strengths, and improve in a way that aligns with your creative direction, not just based on a checklist of so-called “flaws”.
4. You Deserve Conversation, Not Correction
Feedback from us isn’t just a one-off comment. It’s a conversation. Our tutors are here to answer questions, clarify points, and offer suggestions based on your goals. It’s personal, thoughtful, and designed to support you, not just your latest assignment.
AI can’t chat with you in that way. It can’t adapt to your learning journey, offer reassurance when you’re stuck, or share encouragement when you’ve made real progress.
The Course Director is live on the course platform Monday to Thursday every lunchtime for real-time chat and advice. No other online course offers such a close tutoring experience.
5. Trust and Experience Matter
Our tutors are working photographers with years of industry experience. They’ve been where you are, making the mistakes, learning the lessons, and developing a trained eye through hands-on work. When they give feedback, it comes from a place of understanding, and that can’t be faked.
AI, no matter how advanced, hasn’t spent years shooting weddings, street scenes, wildlife, or portraits. It hasn’t worked with clients or battled through poor lighting on location. It hasn’t lived photography like our tutors have.
6. Your Growth Deserves More Than Algorithms
Learning photography is about more than improving image quality. It’s about building confidence, finding your voice, and creating work you’re proud of. That kind of growth needs support, encouragement, and sometimes a little tough love from someone who truly sees your effort.
We want you to feel like there’s a real person walking this journey with you. Because there is.
In Short…
We believe in people.
We believe in creativity.
We believe in real feedback from real professionals who care.
So while AI might be changing how the world works, when it comes to your learning experience with us, there’s one thing you can count on:
You’ll always be treated like a person, not a data point.
And we think that’s exactly how it should be.
If you like the sound of this personal touch, enrol on the Professional Diploma in Photography now.
