Privacy policy

We value your privacy and want you to be clear about the data we collect and store, how we use this and the rights you have to control that information.

We have updated our Privacy Policy to reflect the changes introduced by the new General Data Protection Regulations (GDPR) which comes into force from 25 May 2018. The changes in the law will provide you with greater transparency and control over your personal data.

Our updated Privacy Policy came into effect on 1 May 2018, and it sets out how we will collect and use your personal information and what your individual data protection and privacy rights will be under the new regulation.

To ensure our continued compliance with data protection and privacy laws, we may update the Privacy Policy from time to time; therefore we encourage you to review the Privacy Policy periodically to keep up to date. We will always let you know if we make any material changes to the way we process and store your personal data.

At the Institute of Photography, we are committed to safeguarding and preserving the privacy of our visitors.

This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you while you visit our site.

We do update this Policy from time to time, so please do review this Policy regularly.

Who Is Responsible For Processing Your Personal Data?

McCann Learning Ltd trading as Institute of Photography. J McCann is the Data Controller. This is the legal entity responsible for how your personal data is collected, stored and processed.

Managing Your Personal Data?

When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality. Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation and industry best practice.

Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so. We will use your personal data for the purposes for which they were initially requested and as fully explained in this Privacy Policy.

It is your responsibility to ensure that your personal data provided to us is accurate and up to date. You can update your personal contact details, including email address and phone number, by visiting the account page online or, if you need to update any other personal details, by ringing our contact centre on 0345 548 1125.

Using Your Personal Data For Direct Marketing Purposes

Based on your marketing preferences, we use your email to send you details of our latest products and promotions. 

We hold your personal data for the purposes of direct marketing to you for a period of two years from the date of your last purchase unless you have an outstanding credit balance or have unsubscribed from a marketing email, in which case you will continue to receive marketing information unless you tell us otherwise. 

Information We Collect

In running and maintaining our website, we may collect and process the following data about you:

Information about your use of our site including details of your visits such as pages viewed and the resources that you access.
Such information includes traffic data, location data and other communication data.

Information provided voluntarily by you. For example, when you register for information or make a purchase.

Information that you provide when you communicate with us by any means.

Use of Cookies

We want to make sure that we only contact you with online content that you will find relevant and interesting.  For this to work effectively, we collect information about your browsing activity using Cookies when you are using our websites.  These Cookies pass back to us your browsing information using your Internet Protocol (“IP”) address as the identifier, which we combine with other anonymised, non-personalised and aggregated data, allowing us to determine what content and product information are most relevant to you when you are shopping online.

We have a legitimate business interest to use the aggregated and anonymised data obtained via Cookies and other data sources to help us provide you with relevant product marketing and improve your online shopping experience.

Please immediately stop using this website if you are unhappy with any aspect of our use of Cookies and email to remove data from our systems. 

Use of Your Information

We use the information that we collect from you to provide our services to you.  In addition to this we may use the information for one or more of the following purposes:

To provide information to you that you request from us relating to our products or services.

To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.

To inform you of any changes to our website, services or goods and products.

If you have previously purchased goods or services from us, we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.

Where your consent has been provided in advance, we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you.  Where such consent has been provided, it can be withdrawn by you at any time.

We may retain some information for commercial reasons in the event of a request to delete data. We are allowed to do this for clear business reasons. We consider these to be, but not limited to:

  • Any time logs on course access with IP address used. We keep this information in case of disputes.
  • The name and email address associated with those time logs. 
  • Any email communication that may be required to resolve disputes.
  • We may store this data for up to 10 years after which time it will be erased. 

Storing Your Personal Data

In operating our website, it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our very best to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

Unfortunately, the sending of information via the internet is not totally secure, and on occasion, such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

Disclosing Your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

In the event that we sell any or all of our business to the buyer.

Where we are legally required by law to disclose your personal information.

To further fraud protection and reduce the risk of fraud.

Third Party Links
On occasion, we include links to third parties on this website. Where we provide a link, it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Access to Information

In accordance with the Data Protection Act 1998, you have the right to access any information that we hold relating to you. Please email admin@institute-of-photography to access any information we hold on you.

Request for Deletion of Information

If you request that your details are removed from this or any associated IOP websites, we have one month to comply with your request under GDPR regulations. Once your information is deleted, we will not be able to recover it. We may retain some information for commercial reasons as allowed under GDPR regulations. If we do, we will write to you and tell you what that is. 

Once you have requested the removal of your details, we are legally obliged to action this unless you rescind the request in writing to Course Manager, McCann Learning Ltd, Kemp House, 152 – 160 City Road, London EC1V 2NX within one month of the original request. If you do wish to rescind your request, please send your letter registered post. 

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy at

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