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COURSE 1: THE BUSINESS PLAN

EXPECTATIONS AND ASPIRATIONS

    • COMMON MYTHS & UNKNOWN TRUTHS
    • KNOW THE ROAD AHEAD
    • THE JOURNEY
    • PART-TIME, FULL-TIME, EMPLOYED…
    • RESPECT YOURSELF, STOP WASTING TIME…
    • YOUR BUSINESS ROADMAP & GUIDE


STRATEGY & PLANNING

      • GREAT PLANS STILL FAIL
      • STRATEGY VERSUS PLANNING
      • THE BUSINESS PLAN SUMMARY…
      • THE POWER OF MIND MAPPING
      • STEP 1: SELECT A FOCUS
      • STEP 2: BASIC MARKET RESEARCH
      • STEP 3: S.W.O.T. ANALYSIS
      • STEP 4: TARGET MARKET PERSONAS
      • STEP 5: VALUES.VISION.MISSION.
      • STEP 6: CREATING GOALS
      • EFFECTIVELY MANAGING YOUR TIME
      • ARTIST DEVELOPMENT
      • TIME TO CATCH UP!
      • CREATING YOUR PLAN
      • SIX-POINT PLAN

 

BUSINESS ADMINISTRATION

      • SELECTING THE ENTITY + REGISTERING
      • LIABILITY + INSURANCE
      • PROTECT YOURSELF WITH CONTRACTS
      • WHY YOU NEED ACCOUNTING
      • GOOD DATA = GOOD DECISIONS
      • USING THE GEAR AND IT GUIDE

 

COURSE 2: PHOTOGRAPHY PRICING & PRODUCT DESIGN

YOUR PRODUCT & TARGET MARKET

      • WHAT’S YOUR PRODUCT?
      • LUXURY VS CONSUMER PRODUCTS…
      • ECON 101: ELASTICITY VS INELASTICITY
      • AIMING FOR A LUXURY EXPERIENCE
      • YOUR CLARIFIED MESSAGE
      • BRAND MESSAGE CASE STUDIES

 

CREATING YOUR BRAND EXPERIENCE

      • WHAT’S IN A NAME?
      • YOUR CLIENT “WHY”
      • CRAFTING THE “WHY” EXPERIENCE
      • DOCUMENT THE CLIENT EXPERIENCE

 

LAUNCHING YOUR WEB PRESENCE

      • REGISTER DOMAINS + SOCIAL ACCOUNTS
      • CREATING THE LOGO + BRANDING
      • YOUR WEBSITE’S LANDING PAGE
      • YOUR PORTFOLIO DESIGN
      • DUDE, WHERE’S YOUR BLOG?


DESIGNING YOUR PACKAGES + PRICING

      • DESIGN YOUR SERVICES/PACKAGES
      • THREE PRICING METHODS
      • PACKAGE PRICING PSYCHOLOGY
      • PSYCHOLOGY OF NUMBERS
      • GOOD, BETTER, BEST
      • BUILDING A SIMPLE PRICE GUIDE
      • THE BIGGEST MISTAKE YOU’LL MAKE
      • DEALS & PRICING


COURSE 3: MARKETING & SEO

GRASSROOTS AND NETWORK MARKETING

      • GRASS ROOTS/NETWORK MARKETING
      • THE EMPTY PARTY
      • YOUR FIRST BRAND AMBASSADORS
      • THE LISTING/CLASSIFIED HUSTLE
      • SERVICE TRADES (TFP/MM)


SOCIAL MEDIA MADE SUPER SIMPLE

      • MAKING INSTAGRAM SIMPLE
      • YOUR AUTOMATED PINTEREST PLAN
      • FACEBOOK… BECAUSE YOU MUST
      • (SOCIAL MEDIA GUIDE)


CONTENT MARKETING AND SEO

      • WHAT IS CONTENT MARKETING
      • THE MONSTER: SEO
      • SELECTING YOUR KEYWORDS
      • TESTING YOUR KEYWORDS
      • GROUPING MAIN/NICHE GOALS
      • SAMPLE KEYWORD STRATEGY
      • YOUR CONTENT ROADMAP
      • HOW TO CRAFT RESOURCES
      • HOW TO BLOG
      • UNDER THE HOOD OF SEO (REFERENCE)

 

COMMON SENSE LINK BUILDING

      • INTERNAL LINKING BASICS
      • BACKLINK BUILDING BASICS
      • LINK VALUE FACTORS
      • MEASURING LINK VALUE
      • KNOWING NOFOLLOW
      • LINK BUILDING PLAN: STRATEGY
      • LINK BUILDING PLAN: GUEST WRITING
      • LINK BUILDING PLAN: FEATURES
      • LINK BUILDING PLAN: DIRECTORIES
      • LINK BUILDING PLAN: COMMENTS
      • LINK BUILDING: ONE SIMPLE TOOL


ADVANCED TIPS + EMAIL FUNNELS

      • GIVEAWAY/STYLED SHOOTS
      • CREATING LEAD MAGNETS
      • CREATING EMAIL FUNNELS

 

COURSE 4: HOW TO BOOK PHOTOGRAPHY CLIENTS

FUNDAMENTALS + HUMAN PSYCHOLOGY

      • CONCRETE VS FLEXIBLE
      • TIME TO GET IN THE RING
      • YOUR WORST ENEMY
      • WHAT IS SALES?
      • SIMPLE HUMAN NEEDS
      • BASIC “BUYER” PSYCHOLOGY
      • FRAME CONTROL
      • SETTING ANCHORS
      • COGNITIVE DISSONANCE


SALES AS A SIMPLE STEP-BY-STEP FRAMEWORK

      • YOUR FIRST FAILURE
      • THE SALES PROCESS
      • YOUR SECOND FAILURE
      • STEP 0: BUILDING RAPPORT + TRUST
      • STEP 1: IDENTIFY THE NEED/WANT
      • STEP 2 + 3: THE SOLUTION
      • STEP 4: CLOSE, MAKE THE ASK
      • STEP 5: FOLLOW UP, RESOLVE CONCERNS
      • ROLE PLAY > THE FRAMEWORK


MASTERING THE
PHONE

      • RING TIME, PART II
      • TIMING IS EVERYTHING
      • PHONE OBJECTIVES
      • HOW PHONE SALES DIFFER
      • BODY LANGUAGE STILL MATTERS
      • THE SING-SONG VOICE
      • DESIRE, SCARCITY + URGENCY
      • SCRIPTS + ROLE PLAYING


FINE-TUNING
SALES SKILLS

      • THE BEST SALESPERSON
      • EIGHT REASONS YOU DON’T CLOSE
      • CHANGE YOUR MINDSET/FREQUENCY
      • DUAL PROCESS
      • IT’S NOT ABOUT THE FEATURES
      • ALWAYS POSITIVE, ALWAYS AFFIRMING
      • THE SECOND MONEY
      • CHUMMING THE PRICE WATERS
      • FORBIDDEN WORDS
      • OBJECTIONS + Q&A

 

 

 

 

 

 

 

 

 

 

 

 

 

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