FOUR COURSES IN ONE PACKAGE

COURSE 1: THE BUSINESS PLAN

COURSE 2: PHOTOGRAPHY PRICING & PRODUCT DESIGN

COURSE 3: MARKETING & SEO

COURSE 4: HOW TO BOOK PHOTOGRAPHY CLIENTS

Click the Course Units tab above to see a detailed breakdown of the most comprehensive business photography course available online today. This course is the perfect companion to the Professional Diploma in Photography course.

• The Ultimate Photography Business Training System
• Turn Your Images Into Income
• Everything You Need to Build Your Business Into A Profitable Enterprise
• Four Full Courses Blended Into One Essential Training Programme
• Over 30 Hours Of Comprehensive & Easy To Follow Video Content
• Build A Business Plan That Works
• Create An Online Marketing Strategy That WILL Bring You Customers Now
• Discover The Best Pricing Strategy For Your Business
• Learn The Highly Valuable Skill Of How To Sell In The Creative Industry
• Maintain A Successful Business That Will Provide Income In The Future
• Unlimited time to complete the course*
• Start when you like, take a break when it suits and complete in your own time. 
• Diploma in Photography Business pdf certificate on completion
  

 

If you want to make money from your photography, this is the course you must take. Many of the very best photographers are not financially successful. This is because photography talent and business acumen are two very different skills. You can be the best photographer in the world, but if you don’t know how to structure and manage a business, your talent will never make you money.

Take this IOP® course whether you are a new photographer, just starting to think about starting a business or if you are a professional that needs to increase your income from photography. 

If you want to change your career and become a professional photographer, let IOP guide you through the process of creating that profitable and sustainable business. 

*Login in at least once per year to keep account active. 

COURSE 1: THE BUSINESS PLAN

EXPECTATIONS AND ASPIRATIONS

• • INTRODUCTION
  • THE PHOTOGRAPHY BUSINESS PLAN
  • KNOW THE ROAD AHEAD
  • AN INSPIRATIONAL EXAMPLE
  • PART-TIME, FULL-TIME, EMPLOYED…
  • RESPECT YOURSELF, STOP WASTING TIME…
  • YOUR BUSINESS ROADMAP & GUIDE

 

STRATEGY & PLANNING

• • • GREAT PLANS STILL FAIL
    • STRATEGY VERSUS PLANNING
    • THE BUSINESS PLAN SUMMARY…
    • THE POWER OF MIND MAPPING
    • SELECT A FOCUS
    • BASIC MARKET RESEARCH
    • W.O.T. ANALYSIS
    • TARGET MARKET PERSONAS
    • VISION.MISSION.
    • CREATING GOALS
    • EFFECTIVELY MANAGING YOUR TIME
    • TIME TO CATCH UP!
    • CREATING YOUR PLAN
    • SIX-POINT PLAN

   

BUSINESS ADMINISTRATION

• • LIABILITY + INSURANCE
  • PROTECT YOURSELF WITH CONTRACTS
  • WHY YOU NEED ACCOUNTING
  • GOOD DATA = GOOD DECISIONS
  • USING THE GEAR AND IT GUIDE
  • Q&A

 

COURSE 2: PHOTOGRAPHY PRICING & PRODUCT DESIGN

YOUR PRODUCT & TARGET MARKET

• • WHAT’S YOUR PRODUCT?
  • LUXURY VS CONSUMER PRODUCTS…
  • ECON 101: ELASTICITY VS INELASTICITY
  • AIMING FOR A LUXURY EXPERIENCE
  • YOUR CLARIFIED MESSAGE
  • BRAND MESSAGE CASE STUDIES

 

CREATING YOUR BRAND EXPERIENCE

• WHAT’S IN A NAME?
• YOUR CLIENT “WHY”
• CRAFTING THE “WHY” EXPERIENCE
• DOCUMENT THE CLIENT EXPERIENCE

 

LAUNCHING YOUR WEB PRESENCE

• • REGISTER DOMAINS + SOCIAL ACCOUNTS
  • CREATING THE LOGO + BRANDING
  • YOUR WEBSITE’S LANDING PAGE
  • YOUR PORTFOLIO DESIGN
  • DUDE, WHERE’S YOUR BLOG?

 

DESIGNING YOUR PACKAGES + PRICING

• • PRICING FEARS & MYTHS
  • DESIGN YOUR SERVICES/PACKAGES
  • THREE PRICING METHODS
  • PACKAGE PRICING PSYCHOLOGY
  • PSYCHOLOGY OF NUMBERS
  • GOOD, BETTER, BEST
  • BUILDING A SIMPLE PRICE GUIDE
  • THE BIGGEST MISTAKE YOU’LL MAKE
  • DEALS & PRICING

 

COURSE 3: MARKETING & SEO

GRASSROOTS AND NETWORK MARKETING

• • GRASSROOTS/NETWORK MARKETING
  • THE EMPTY PARTY
  • YOUR FIRST BRAND AMBASSADORS
  • STYLED vs TEST SHOOTS
  • JOINING PHOTOGRAPHY GROUPS AND ASSOCIATIONS
  • ETIQUETTE WHEN ASSISTING
  • THE LISTING/CLASSIFIED HUSTLE

 

SOCIAL MEDIA MADE SUPER SIMPLE

• • MAKING INSTAGRAM SIMPLE
  • YOUR AUTOMATED PINTEREST PLAN
  • FACEBOOK… BECAUSE YOU MUST

 

CONTENT MARKETING AND SEO

• • WHAT IS CONTENT MARKETING
  • THE MONSTER: SEO
  • SELECTING YOUR KEYWORDS
  • TESTING YOUR KEYWORDS
  • GROUPING MAIN/NICHE GOALS
  • SAMPLE KEYWORD STRATEGY
  • YOUR CONTENT ROADMAP
  • HOW TO CRAFT RESOURCES
  • HOW TO BLOG

 

COMMON SENSE LINK BUILDING

• • INTERNAL LINKING BASICS
  • BACKLINK BUILDING BASICS
  • LINK VALUE FACTORS
  • MEASURING LINK VALUE
  • KNOWING NOFOLLOW
  • LINK BUILDING PLAN: STRATEGY
  • LINK BUILDING PLAN: VENDORS
  • LINK BUILDING PLAN: GUEST WRITING
  • LINK BUILDING PLAN: FEATURES
  • LINK BUILDING PLAN: DIRECTORIES
  • LINK BUILDING PLAN: METHODS
  • ADVANCED MARKETING & EMAIL FUNNELS

 

COURSE 4: HOW TO BOOK PHOTOGRAPHY CLIENTS

FUNDAMENTALS + HUMAN PSYCHOLOGY

• • CONCRETE VS FLEXIBLE
  • TIME TO GET IN THE RING
  • YOUR WORST ENEMY
  • WHAT IS SALES?
  • SIMPLE HUMAN NEEDS
  • BASIC “BUYER” PSYCHOLOGY
  • FRAME CONTROL
  • SETTING ANCHORS
  • COGNITIVE DISSONANCE

 

SALES AS A SIMPLE STEP-BY-STEP FRAMEWORK

• • YOUR FIRST FAILURE
  • THE SALES PROCESS
  • YOUR SECOND FAILURE
  • BUILDING RAPPORT + TRUST
  • IDENTIFY THE NEED/WANT
  • THE SOLUTION
  • CLOSE, MAKE THE ASK
  • FOLLOW UP, RESOLVE CONCERNS
  • ROLE PLAY > THE FRAMEWORK

 

MASTERING THE PHONE

• • TIMING IS EVERYTHING
  • PHONE OBJECTIVES
  • HOW PHONE SALES DIFFER
  • BODY LANGUAGE STILL MATTERS
  • THE SING-SONG VOICE
  • DESIRE, SCARCITY + URGENCY
  • SCRIPTS + ROLE PLAYING
  • RING TIME, PART II

 

FINE-TUNING SALES SKILLS

• • THE BEST SALESPERSON
  • EIGHT REASONS YOU DON’T CLOSE
  • CHANGE YOUR MINDSET/FREQUENCY
  • DUAL PROCESS
  • IT’S NOT ABOUT THE FEATURES
  • ALWAYS POSITIVE, ALWAYS AFFIRMING
  • THE SECOND MONEY
  • CHUMMING THE PRICE WATERS
  • FORBIDDEN WORDS
  • OBJECTIONS + Q&A

 

COURSE FEEDBACK

CERTIFICATE AND MEMBERSHIP LOGO